GO TO DESIGN SUMMIT

ON 22 AUGUST 2019    (9.00am to 6.00pm)

Workshops

Design workshops are known for their energetically immersive nature, for ideas and innovation. They form a hub of buzzing activities in each of our summits, attracting like minded people, passionate about consistently enhancing user experience and empowerment through design.

 

Schedule

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Workshop 1 - Storytelling for Design

TIME : 9.00am to 1.00pm
VENUE : Ballroom 3, Conrad

BRIEF

Design thinkers need to understand user personalities, and resolve (often unstated) conflicts, and transform users’ daily lives. Good products go beyond features and connect at a deep emotional level. All of these are essential storytelling objects. Design thinkers can really benefit from Storytelling. This is already understood at one level. However, what is a Story? How do you create powerful, actionable, transformational stories?

The workshop explores the power of storytelling, the underlying principles, and how you can develop and apply storytelling to business.

KEY TAKEAWAYS

  • The role of storytelling in Design & amp; Business
  • The structure of stories, how to create a good story
  • Psychological principles underlying storytelling
  • How to connect, engage emotions, and create a memorable experience
  • How to merge data and storytelling to change hearts

DESIGN COACH

Subinder Khurana

Subinder Khurana

Venture Partner

Omnivore

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Workshop 2 - Better Design: People Before Markets

TIME : 9:00am to 6:00pm
VENUE : Junior Ballroom, Conrad

BRIEF

The creation of new products and services requires sharp insights which can be developed through careful observation of human behaviour. Organisations need to understand how human behaviour and it’s changing nature shape the environment.

Better Design: People Before Markets is a one day ethnographic immersion led field study and design research to understand the silent components of everyday life, to decode behaviour and generate insights, ultimately making our processes and products richer, more nuanced and successful.

Field trip : Field trip: 10:30am to 1:00pm

KEY TAKEAWAYS

  • Analytically decode qualitative data to generate critical insights that could lead to massive and meaningful innovations
  • Understand consumers better and identify new spaces or unmet needs
  • Acquire methods to study human behaviour and also develop empathy

The format allows for deep dives and immersions through design research to make sense of field data and generate qualitative insights.

MANDATORY REQUIREMENTS

Participants should be dressed comfortably in walking shoes and with rain gear (as appropriate ) for we will have to step out and walk around. Smartphones required. Laptops added advantage.


DESIGN COACH

Anubha Kakroo

Anubha Kakroo

Principal Design Coach

QGLUE

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Workshop 3 - Designing for Behaviour Change and Impact

TIME : 2:00pm to 6:15pm
VENUE : Ballroom 2, Conrad

BRIEF

As designers, product managers and leaders, we create experiences which impact human behaviours. Be it a watch, a social network app or cab service, in the long term in subtle ways; these inculcated behaviours has the potential to change the user. These changes can be incredibly impactful and life-altering. This workshop intends to look at methods to design behaviour changes intentionally, thoughtfully and ethically. Making the behaviour change advantageous for the user as well as the business.

KEY TAKEAWAYS

  • Understanding people to understand behaviour
  • Science of behaviour - a few basics
  • A few behaviour change frameworks
  • Behaviour change and ethics
  • Interactive exercises and peer-to-peer learning

DESIGN COACH

Rajib Ghosh

Rajib Ghosh

Design Leadership(ODSP)

Microsoft

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Workshop 4 - Learn to Design for Voice

TIME : 9:00pm to 1:00pm
VENUE : Ballroom 2, Conrad

BRIEF

This workshop provides an overview of the history of design in technology, highlighting what we have learned over the years. Designing for the ear is different from developing for the screen though. This workshop will teach you best practices for voice-first design contrasting them with GUI design principles. You will learn of the similarities and differences when developing for voice, compared to screen-oriented mediums. You will also learn about Situational Design and we will have a hands-on design jam at the end. And yes, there will be prizes.

Agenda

9:00 am – 9:45 pm: Designing for Voice

9:45 pm – 10:45 pm: Developing a use case, identifying your customers

10:45 pm – 12:00 pm: Situational Design

12:00 pm – 1:00 pm: Voice Design Jam and Demos

KEY TAKEAWAYS

  • Evolution of User Interfaces
  • The rise of Voice User Interfaces
  • Contrasts between Screen and Voice
  • Key Voice design principles
  • Situational Design

MANDATORY REQUIREMENTS

Please carry your laptops to attend this workshop.

DESIGN COACH

Sohan Maheshwar

Sohan Maheshwar

Alexa Evangelist

Amazon

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Workshop 5 - Dimensions of Innovation using LEGO® SERIOUS PLAY®

TIME : 12:15pm to 3:00pm
VENUE : Ballroom 1, Conrad

BRIEF

Innovation generally refers to changing processes or creating more effective processes, products and ideas. Being innovative does not refer to only inventing. It can also mean changing your business model and adapting to changes in your environment to deliver better products or services.

In this workshop, the participants would learn the different dimensions of innovation through real-life simulation of various business scenarios while playing with LEGO bricks improving their understanding of the world around and the possibilities it holds.

The participants would experience LEGO® SERIOUS PLAY® methodology, which is an innovative, experimental process designed to enhance innovation and business performance.

KEY TAKEAWAYS

  • Understand the concept of 3 rd way of innovation
  • Learn how to build a culture of innovation
  • Acquire and practice innovative thinking
  • Connect innovation with commercial value
  • Create a loyal customer base ready to pay a premium
  • Look into the future to disrupt the market

DESIGN COACHES

Laxman Murugappan

Laxman Murugappan

Founder

PlayThinkTransform


Mandar Thosar

Mandar Thosar

AVP- Marketing

e-Zest Solutions Ltd

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Workshop 6 - Going Digital: Is your brand ready for this new reality? (For CXO’s/Senior Leadership)

TIME : 10:00am to 11:30am
VENUE : Executive Board Room, Conrad

BRIEF

People no longer go online. They live online. Digital addiction rules and in our contemporary era and an entirely different business model is needed. Artificial intelligence not only controls media buying, but trains, door locks, street lights, thermostats, and your Alexa assistant at home. We look at our phones incessantly. We've reached the point where even the tech titans wonder whether people are going online too much. We no longer just search, browse, or buy online; we live and breathe in a digital ecosystem. Positioning a brand to gain a share of mind is yesterday's mantra. Today, the driving force for growth is a new concept called Share of Life — or the depth of a brand's presence and meaningfulness in a person's 24-hour day.

Is you company/brand ready for this new reality? Do you have a strategy in place that allows your company/brand to entangle the brand and the customer in a mutually rewarding relationship is at the heart of building brands and a lifetime customer relationship in a digital economy.

We will be discussing models and actual case studies from both the B2B and B2C world.



Note: Mail at t-swathi@mail.nasscom.in to participate in this workshop.

DESIGN COACH

Sebastian Vedsted Jespersen

Sebastian Vedsted Jespersen

CEO

Vertic

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Workshop 7 - Deep Dive Session “Working/ Designing Customer Backwards”

TIME : 11:00am to 1:00pm
VENUE : Junior Ballroom, Conrad

BRIEF

While a lot has been said and discussed on why a business should think like design and the importance of design thinking. At Amazon we believe, It’s important for designers to think like a business. When the art and science of a good design become commoditized, a successful designer will be the one who understands business and knows how to operate within that context.

At Amazon, we help designers to think from a business perspective through a mechanism called “Working / Designing Customer Backwards”. This has 3 important steps:
1. Writing a Press Release (yes, you heard it right, we write a doc as the first step). The Press Release is a one-page narrative describing a new product, service, or feature using customer-centric language. With the Press Release, we leap into the future and imagine how a customer feels and what they may say about a new idea. By spending time writing a PR prior to building, we help ensure we are building the right thing for customers. PR is a fantastic tool to communicate a new idea and drive the right conversations with internal teams and stakeholders. Anyone should be able to read your Press Release and understand the idea.
2. FAQ: Frequently asked questions (FAQs) are the second part of a Working Backwards document. FAQs are designed to answer questions that a customer or internal Amazonian may ask after reading a Press Release. While the Press Release describes the vision, FAQs provide details and data. FAQs will often be several pages long and quite detailed. There are two types of FAQs to include – Customer FAQs and Stakeholder FAQs.
3. Visuals allow us to explore what the customer experience of a product or feature might look like. We use visuals to show how customers will discover the product and what will they want to be able to do with it. Be careful not to start out with a high-fidelity mockup. For your first version, create a hand-drawn visual of the customer experience. If you start out with high-fidelity visuals first, people will get into pixel pushing mode, meaning they’ll talk about how it looks more than the customer experience. As the project progresses and the idea becomes clearer and more mature, the visual fidelity can be increased to match.

KEY TAKEAWAYS

  • Introduce “Designing Customers Backwards" mechanism to our audience and talk about how it is different from the typical user-centric design process
  • Give examples/case studies
  • Split them into smaller groups and make them write a PR & FAQ
  • Each team will share the PR & FAQ they have written
  • Summarize and leave the audience with action items

DESIGN COACHES

Biju Damodharan

Biju Damodharan

Senior Manager, UX Design and Research

Amazon


Sourabh Dubey

Sourabh Dubey

Principal UX Designer

Amazon


Manoj Mani

Manoj Mani

Senior UX Designer

Amazon

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Workshop 8 - Service Design for Immersive Omnichannel Experiences

TIME : 2:00pm to 6:15pm
VENUE : Ballroom 2, Conrad

BRIEF

We are witnessing a shift in consumer behaviour patterns, and these patterns are evolving at a faster rate than ever before. Today’s customers value high-quality product and service experiences that empower them to make decisions and get jobs done with ease and at their convenience. For an optimised experience, they switch between channels and formats to buy what they want however they want to and have it when they want and where they want it to. This makes the landscape competitive and as we move towards the convenience economy, it is imperative to build fluid experiences that integrate multiple channels and platforms to deliver a cohesive and seamless experience, namely omnichannel experiences.

With this workshop, we dive into the art of crafting immersive omnichannel experiences while exploring what it takes to enable and deliver them. And Service Design is a framework that allows you to do the same. Service design is a user-centric and holistic approach that architects the tangible and intangible aspects that deliver delightful digital, non-digital, and omnichannel experiences while defining the back end systems, procedures, operations, and organisation structure to power the experience.

KEY TAKEAWAYS

  • Exploding journeys to get a holistic view of micro and macro interactions across stages and touchpoints
  • Eliminating challenges, meeting expectations, and planting delightful moments
  • Architecting multichannel and multiplatform experiences that are fluid, connected, personalized, coherent, consistent, and aligned
  • Strategic interventions to attract, engage, trigger, acquire, delight, and retain customers
  • Defining the back end systems, procedures, operations, and organisation structure to deliver the same
  • Identifying limitations, dependencies, unforeseen circumstances, and unintended consequences while predefining preventive measures and mitigations strategies to ensure a streamlined and hassle-free experience
  • Value creation not just for end customers but also stakeholders in the ecosystem, and intern the organisation and business as well!
  • The thought process to build winning brand experiences

DESIGN COACHES

Biju Damodharan

Radhika Dilip Kale

Co-Founder and Director

ScaleFactor


Sourabh Dubey

Ketan Hajarnavis

Founder and Managing Director

ScaleFactor


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Workshop 9 - Build Voice enabled prototypes in Adobe XD

TIME : 9:00am to 12:15pm
VENUE : Ballroom 1, Conrad

BRIEF

Learn how to make amazing Voice enabled interfaces for the next generation of devices and interaction.

KEY TAKEAWAYS

  • Designing wireframes and prototypes with Adobe XD
  • Building Voice enabled interactive interfaces for Alexa devices

MANDATORY REQUIREMENTS

Please carry your laptops with the latest versions of Adobe XD installed to attend this workshop.

DESIGN COACHES

Biju Damodharan

Shandar Junaid

Strategic Development Manager

Adobe XD


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Workshop 10 - The Transformation by Design (For CXO’s/Senior Leadership)

TIME : 10:00am to 12:00pm
VENUE : Pricewaterhousecoopers Pvt Ltd- Experience Centre

BRIEF

The Transformation by Design workshop is an immersive, hands-on active learning experience in PwC's vibrant experience Centre and Studio in Bangalore. The workshop will enable you to leverage new methods, mind-sets, frameworks & tools to drive transformation at scale.

Global experts in business, design and technology will take you through a series of thought-provoking activities, inspirations and opportunities for deep reflection. You will walk away with actionable insights that you can put to play right after the workshop to ensure the transformation you want to achieve, happens.

KEY TAKEAWAYS

  • Learn how to frame/reframe the problem statement
  • Learn how to become comfortable with failing early and often, to succeed sooner, better, stronger
  • Equip yourself with the latest strategies and tools that have been proven to create scale
  • Learn how to make large changes "stick"
  • Walk away with tools to drive adoption at scale & tools to measure adoption
  • Be able to sharply identify problems your end consumers are not telling you about (This allows you to define the right problems to solve)
  • Learn to imagine and reimagine, to create the most impactful solutions for your market that will transform your company to deliver profitable growth
  • Dig deeper into how emerging technology can drive rapid transformation in your company and beyond
  • Breakaway from stagnant processes that are weighing down your company and infuse new agile ways of working to eliminate silos and build a culture of inclusion
  • Use the power of perspective to explore new angles and engaging experiences that will hook your audience and keep them engaged
  • Learn how to create delight by design, and leverage this as a key competitive advantage


Note: Mail at t-swathi@mail.nasscom.in to participate in this workshop.

DESIGN COACH

Prateek Sinha

Prateek Sinha

Partner & Experience Leader

PwC India

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Workshop 11- Generative Design

TIME : 3:00pm to 6:15pm
VENUE : Ballroom 1, Conrad

BRIEF

What do the cutting-edge designers and engineers at General Motors, Volkswagen, NASA and Philippe Starck have in common? They have all recently applied Autodesk’s new AI-based generative design technology to create parts and products that were being selected from thousands of options provided by the software based on the parameters that they have defined.

This 120 min workshop is designed for those with some CAD background and are interested in having a hands-on look at Autodesk's generative design technology. You will walk away with the ability to increase your innovation capacity by exploring solution domains beyond a single concept of traditional design tools. This hands-on session will complete an entire generative workflow, from defining requirements to manufacturing.

KEY TAKEAWAYS

Understand what generative design is, how it is different from geometry creation tools, and how it is so much more than light-weighting or topology optimisation.

  • Experience the role that generative design plays in product development and real-world problem-solving
  • Learn various manufacturing methods and strategies applicable to generative designs

MANDATORY REQUIREMENTS

Please carry your laptops to attend this workshop.

System requirements for Autodesk Fusion 360:
  • Operating system: Apple macOS Mojave v10.14; Apple macOS High Sierra v10.12
    Note: Support for Mac OS X v10.11x (EI capitan) will stop on January 2019 Microsoft Windows 7 SP1, Windows 8.1, or Windows 10(64 bit only)
  • CPU Type: 64-bit processor (32bit not supported)
  • Memory: 3GB RAM(4GB or more recommended)
  • Graphics card: 512MB GDDR RAM or more, except Intel GMA X3100 cards
  • Disk space: ~2.5GB
  • Internet: A DSL internet connection or faster

DESIGN COACHES

Biju Damodharan

Varun Heta

Technology Evangelist

Autodesk


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