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Key highlights of the summit

Design4India’s Design Summit, Interactions2Interfaces was the Initiative’s first of many major summits in the heart of the national capital. It aimed to create a significant impact on the software technology product circuit by bringing the design and product ecosystems together.

Themed around ‘building great products – the impact of design in software technology companies’, the summit was addressed by eminent speakers, with the key note sessions held by Satyajeet Singh of Facebook India; Patrick Newbery, Chief Design Officer, of GlobalLogic and Saurabh Das, GVP – Marketing and Experience Platforms, Sapient Razorfish and many more.

Key Takeaways of the Design Summit:

A total of 10 sessions took place.
12 Influencers conducted the summit as Keynote speakers & panelists

306 Delegates attended the summit.

SESSIONS HELD


Essentiality of Design

Investing in UX design has proved to be a game-changing strategy as it helps the company to stay ahead of the curve. A delightful UX has been instrumental in earning the users’ interest, business and loyalty.

Speaker(s): Nitin Sethi

Product Thinking & Design

Experiments conducted to test relationships between users’ perceptions of the beauty of computerized system and its usability have showed that aesthetics play a pivotal role and therefore should be taken to consideration. The user’s ease in the applications is therefore the driver for designing exceptional user experiences and leads to more intuitive and apprehensible user interfaces.

Speaker(s): Rohan Khara

Anticipatory Design

“Anticipatory Design is a design pattern that moves around learning (Internet of Things), predicting (Machine Learning) and anticipation (UX Design). The more things we decide over the course of a day, the lesser ability we have to make effective decisions
The principle behind Anticipatory Design is that services and products decide in name of the user – without the user knowing it. The decision making in this case is based on patterns from the past like attended events, interests, online bought products etcetera
Anticipatory Design as design principle is already used in quite a few products without us being actively aware of it. Products like Nest, Netflix and Amazon’s Echo are good examples of how products learn, adjust and anticipates on given data of the user.
Is Anticipatory Design necessary? How far away is India from Anticipatory Design? How great would it be to live in a world where the important decisions are made for us based on our schedule and daily habits to eliminate decision fatigue?”

Speakers: Anirudha Joshi, Gaurav Lal, Nishant Jain, Hari Nallan

Keynote : Design Futurism

“Experiences in the future and how do we design interfaces for interactions without mobile /desktop / web screens. Path-breaking inventions are borne out of futuristic design.
Renowned inventors have looked for inspiration in the most unlikely of places and created innovational products by bringing the future into the present.”

Speakers: Patrick Newbery

Keynote: Designing for Emotions

“Every day, people come to Facebook to discover what’s happening in their world and around the world, and to share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking. People’s perceptions and thoughts are heard and it’s concluded that there should be more ways to easily and quickly express what one feels when he or she looks at something in News Feed. Reactions were launched as a result of this and it serves as an extension of the Like button. It offers multiple ways to share reactions to a post in a quick and easy way. In this session, the process of designing these Reactions will be discussed thoroughly.”

Speakers: Satyajeet Singh

Keynote: Service Design

“Service Design involves blending front stage-oriented, user-centric design techniques with backstage methods for designing a service driven organization. It is a strategic exercise that involves the exchange of value-data, information, and benefits that run across an interconnected ecosystem tying the business to itself and to its consumers.”

Speaker(s): Saurabh Das

UX of the future

“The session will focus on the following: Design principles of UX for the year 2025 – Future UX concepts for automotive and Consumer electronic products illustrated through examples – Strategy of integrating AI in UX of future – Adaptive Learning as a tool for UX and Value of Humanistic traits in an AI driven future.”

Speaker(s): Narendra Ghate

Navigating the Unknown: Designing A Design Tool For Designers

“The session will focus on the four key ingredients of any Design process. It includes building customer empathy by listening to their stories, Collaboration in design by mapping a shared vision, Experimental design by allowing bi-products of design tinkering to become mainstream and enabling a culture of feedback”

Speaker(s): Vinay Dixit

Primalise Design

“Primalise is a framework that enables one to design products, processes and systems that are congruent with and integral to their context – their being/existence. Context is defined holistically in time and space.The session will help the audience understand the Primalise framework, internalise it using examples and then focus on its application to ‘Interaction and Interface’ design.”

Speaker(s): Ranjan Malik & Reva Malik

PANELISTS &
SPEAKERS


These are the one’s you need to learn from. Assimilate from their experience and use them to your advantage

Patrick Newbery

CSO/Method, Digital Solutions,Practice Lead GlobalLogic

Gaurav Lal - Design4India

Gaurav Lal

Digital Head, india, Fidelity International

Ranjan Malik - Design4India

Ranjan Malik

Innovation Specialist, Co-founder & Managing Partner, STORM the NORM Ventures

Rohan Khara

Head of Product Management Mobikwik

Satyajeet Singh

Head - Strategic Product Partnerships - India & South Asia

Nitin Sethi

VP Product Design & User Experience Quikr

Vinay Dixit

Head of Experience Design Adobe

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