For many in today’s world, design success is defined by innovation and an ability to create something appealing that caters to end users and other stakeholders. The current framework for being Design-Driven explores Desirability (or user needs), Feasibility (or technology) and Viability (business value) using a human-centred approach such as Design Thinking. A typical Design Thinking approach to develop concepts starts with Empathetic Research and a very iterative human-centred process. According to the Design Management Institute, design-conscious companies like Apple, Coca Cola, and Walt Disney see 10-year returns yielding 2.19 times (219%) that of the S&P 500.
To end, I recommend each of you who are designers or aspire to be designers to think about and implement Responsible Design Driven Innovation framework in your endeavours. This will not only create business impact but also a lasting impact on humanity. Through this new paradigm, you will be able to respond positively and effectively to problems in an unfamiliar context, apply new ideas, methods and ways of thinking and making, deliver creative and sustainable solutions to specific problems, and be able to consider the ethical and environmental responsibilities.