Will web design trends continue full throttle towards fully interactive experiences, or will designers tone it down a little? Read on to see our 2019 web design trend predictions.
2018 was the year of responsive, illustrations and microinteractions. 2019 looks to be something of a mixed bag. Expect big, interactive video experiences, CSS hover and even cursor effects, and more scrolling stories than you can shake a stick at.
Color in 2019: it’s coral all the way
Kings of color, Pantone have declared the color of the year for 2019 to be living coral (RGB code: 252 118 106). And it’s quite lovely. Pair it up with some gorgeous Caribbean turquoises and palm greens to add a cheerful, tropical feel to your website design.
Neverending scrolling stories
The biggest web design trend we’ll see moving into 2019 is a hang-on from 2018: the scrolling story. Scrollable visual storytelling is compelling because it’s easy to use, helps add narrative to a webpage and hints of content further down the page keep the reader scrolling. As we wrote, Highline proved that this is more than a gimmick in their Poor Millennials piece, where a scrollable narrative helped to make an 8,500 word article compelling and super-readable. Here are some other ideas we liked:
Food safety firm Analytics Alimentaria uses a scrolling story to explain its role in the food supply chain, introduce its team and briefly explain its methods. When you click through to the main site at the end, you might be expecting a dull, industrial corporate boilerplate site. But pleasingly, the scrollable feel continues, using full-screen videos under a semi-opaque layer to add a little more depth to the company’s story.
Another interesting web design trend for 2019 which feels like a bit of a throwback to the days of Flash, expect to see more interactive video experiences in 2019. The best example we’ve seen recently is French pop star Mai Lan’s interactive music video, produced by the TOO SOON creative agency. The video lets the viewer change textures and views and even chop a psychedelic cactus in half with a machete.
Velux windows uses an interactive video to show the how the world is better with more daylight. The user can click to switch between two very similar videos showing a family in a home before they had roof windows installed. Not very subtle, but nicely executed.