Good Design is one which instils confidence of success in its user(s). It’s a
function of User, Context, Goals, and Constraints. A well designed product will always
have radical empathy towards its users and elevates not just their experience but
the quality of life too.
Design many times is misinterpreted as one size fits all, whereas a well designed
product works for constraints, be it business or market or user. You can’t have a good
designed product which can’t survive the market or business. It has to stand the test
of time and economy.
A truly design-led innovation is always successful irrespective of time.
Clear understanding of the needs of users, business, and stakeholders in the given
context and market are the key ingredients for the success of design-led innovations.
Design is never an end product, but an evolutionary process that matures with time.
So following an iterative Design Thinking process, pivoting when needed, keeping
user/customer in center at each decision point is a sure shot way to success.
Upcoming designers should learn to be better at design process and build their own
unique style. In the current fast-paced industry and readily available assets, it’s easy
to jump to solutions. Having a process ingrained will help them make better design
decisions backed by logic. For this, they need to be talking to users, stakeholders,
business owners, and also research market. Radical empathy for users has been
the only reason for great designs.
Agencies, on the other hand, need to evangelize good design practices and work with the
industry hand-in-hand for the success of their product and ecosystem. Educating the
industry about the role of design, process, and spreading awareness of the decisions behind
well designed products will help calibrate good design. Else it will be all glossy
NASSCOM Design4India Design Awards is a culmination of exemplary designers, their work across
verticals, and the industry. Indian designers have a greater role to play in envisaging
solutions keeping the needs of India as a subcontinent and its people in mind. The unique character and diversity that Indian regions provide is a good enough challenge for design. What works for the west will not work for India. And in that context, the Design4India initiative is an excellent platform that brings the industry and design community together where we can learn from each other’s successes and failures.
By involving academia also in the gathering, the platform has given an edge of research-oriented work and results. Budding designers should learn from patrons, while leaders educate the industry.
I personally have grown as a professional by learning, networking, and sharing my
knowledge with the community through this platform.