Innovation

• The current Indian donations websites look cluttered and filled with information
• There is also a lacking in the prioritizing the content, based on what user would wish to see when he/she lands on the campaign page
• Made a list of elements on the campaigns and then arranged them in descending order of priority. this gave us an edge with the other websites, in terms of cleanliness and to-the-point approach

Solution Insights

• Explaining a little bit about the NGO, and their social links gave them credibility and helped in increasing the donations
• Also, showed the category that each campaign was aimed at, e.g. humanitarian, disaster relief, animal welfare etc
• This helped the user to filter out the campaigns, thus saving the considerable amount of time to get to the campaign he/she is interested in

Challenges

• When the user has finished the donation, making him/her click on the sharing links was a big challenge
• Solved this by showing the user stats that every share will help us get more donations and get us closer to our goal
• Also highlighted the fact that user has done a really good thing here, and showed our gratitude by writing an emotional thank you message. This helped us increase the shares, and the traffic of the website considerably

Duration

• 2 months to implement the first version of the design. However, kept on adding new elements, and improving things as we saw fit

Innovation

• Paperflite is designed as the Content-Everything Platform, a technology solution designed to accelerate content performance across all channels. It is the smartest way to Audience Intelligence, leading to better content, better engagement, and of course, better responses

Solution Insights

• Expected the demand to be more from applications, but later on, launching the web version of it, it is realised that it has a significant demand, which led to work towards designing the entire backbone of web-only architecture that is accessible on any device or browser
• It is discovered that a vast chasm exists between the marketing and sales teams. There are innumerable ways by which content is not leveraged correctly. Salespeople do not always have access to the latest marketing content, or may not have the content that their target audience is looking for or may not have the permission to use it. This impedes their ability to have effective conversations with their prospects

Challenges

• Paperflite's unique intelligence engine lets the marketers know if our customers have even engaged with the sales materials, helping them in curating the content for the future interactions
• Paperflite also recommends the right content needed in the right context, ensuring that only content that is relevant to a prospect is shared so that they can be moved to the next stage of the buyer's journey without difficulty
• Paperflite also looks at the bigger picture as in “ Is the buyer aspiring to achieve far more than just buying a product/service once? Is the buyer looking to increase his knowledge? Is the buyer trying to get newer insights from a piece of content? Paperflite addresses these issues, by providing curated content for every situation

Duration

• 5 months

Innovation

• Expert stylists to curate look best suited for you for free
• Access to a selection of the most innovative and high-quality brands
• One stop fashion portal for all fashion needs: browse the latest trend or shop the latest styles
• Easy, convenient and effortless shopping
• Contemporary, stylish and trendy fashion

Solution Insights

• Confidress, a one-stop shopping destination offering personal styling services for both men and women from a select range of designer and fashion forward apparels, accessories and much more

Innovation

• Traditionally approach of reaching out to different physical retailers is replaced by selling them online through the e-commerce platform

Solution Insights

• It is observed that the art form (Khovar and Sohrai) have huge market value in Europe (especially Germany and France) and Australia

Challenges

• Understanding and conceptualisation of the selling process on e-commerce platform was the major challenge

Duration

• 20 months

Innovation

Following are some key user statistics on Indus OS devices that depict the engagement of the audience on smartphone devices:

• 400,000+ apps on App Bazaar available in regional languages
• Indus OS users are present across all states & UTs of India
• Over 55% top app initiations facilitated by the simplified home screen
• 98% prefer the Indus OS experience over Stock Android
• 30% Daily active users & over 15 swipes/day/user for Indus Swipe
• 53% users of Indus Reader, 65% users of Hybrid Keyboard
• 92% of our users prefer the Indus Keyboard
• 90 Million+ apps downloaded on App Bazaar
• 25% users download apps only from App Bazaar
• 30% more internet usage on Indus OS devices as compared to the Indian average

Challenges

• One of the biggest challenges of the Indian market is the discovery of content & services
• Due to the low digital awareness & technology adoption, a smartphone is the first technology device for the majority of the Indians. This user does not know the value of "Search"
• Therefore, this user does not discover internet services through the traditional way
• Email is the default digital ID for users from the developed nations and is mandatory to download apps from most app marketplaces but in India, the email address penetration is extremely low ~30%. Thus, we cannot expect users to sign-in via email to access services and download apps
• The user needs to have a ground-up innovation that provides them access to content & services without a mandatory login and helps them discover content & services with ease

Duration

• Started since 2015, Scaled to 23 languages and 12Mn users by 2018.

Unique Selling Point

• Brand Accounts is a first of its kind integration of India's top services and content at the OS level
• Localization is at the core of the product philosophy and hence any new feature that is introduced in the market can be used in a user's preferred regional language

Insights

• BYJU's is India's largest and the most loved K-12 learning app
• Launched in 2015, the app has witnessed great adoption amongst students across grades
• With an average time spent of 57 mins spent on the app a day is a great testament to the app's effectiveness and engagement levels
• Today the app has over 22 million users and 1.26 million annual paid subscriptions. With over 200 million lessons watched and, BYJU's has created a new segment of self-paced learners. In fact, 93% parents said that they have seen an improvement in their child's grade after using BYJU'S - The Learning App

Duration

• From 2011 to present

Other Innovative Feature / Info

• The interface has been made intuitive and visually appealing with use of apt colors and iconography

Innovation

• This is one of a kind application created that caters to the entire segment of spirituality

Solution Insights

• Option to have discussions Anonymously was incorporated into the App, to enable discussion on sensitive topics, without revealing the true identity

Challenges

Challenges that were largely needed to address were:

• Validating content: To ensure the validation of the content, data sources and experts working on the content were handpicked
• Providing user safety: In terms of safety, Perspective API was used to monitor the toxicity of messages added by users and prevent abusive conversations. To ensure that discussions stem from content in the app and discussions beyond certain sizes are moderated by experts or the application. There is also a system to allow extremely active and validated users to also become moderators

Duration

• Problem statement to prototype took 1 month

Other information

• This idea stemmed from the understanding of the symbolism and iconography of Hindu religion. Analysis of the Hindu dashavatar provided information on the origin, socio-historical perspective as well as its visual and iconic meanings. It is realised that morals we derived from these stories today are very different from those our grandparents may tell us. Also, our novel visual representation was more appealing to the modern generation. More research into it revealed that the new generation does not have easy access to unbiased versions of this information in formats appealing to them. That application is created to address these

Insights

• AR is very different than VR both in terms of experience and technology
• A lot of industries deployed VR in-lieu of AR, where AR was the right technology for the problem only because VR was affordable and accessible

Challenges

• The requirement of High-Fidelity Optics To Create An Immersive Holographic Experiences.
• Need for a niche Product Design So That It Works With Any Smartphone

Duration

• 1.5 Years

Other information

• Tesseract has filed 7 patents on the product. This includes 3 International Applications, 3 India Focussed Applications and 1 US Patent. The US Patent has been granted

Innovation in Technology

• Automatic language detection
• Automatic orientation detection and correction
• Unified scanning, reading and learning platform
• Ability to read Multi-lingual printed-content in real-time
• More than 95% accuracy across multiple Indian languages
• Cloud-sync to sync scanned documents to the mobile application

Innovation in Reading experience

• Human-like voice output
• Granular level navigation through the text

Innovation in a learning experience

• Built-in collaboration platform
• Self-evaluation through contextual questioning
• Audio-highlighting, note-making, bookmarking
• Diffused Learning: Multimedia content recommendations for enhanced learning
• Voice Lookup: Lookup words, meanings and spellings for the content served on our platform
• Smart Recommendations: Personalized content curated from multiple sources to engage the user towards progressive learning

Innovation in Operations

• Smart login using the mobile app to enable authenticated access to the device at public libraries, institutions, and workplaces
• Personalization tools to allow personalization of voices, feedback, and rate of speech for a linguistically diverse range of customers

Solution Insights

• Understanding their abilities. As VI person there ability to hear and understand is like a superpower. They train themselves to hear at 2.5X to 3X of their normal speed. We designed our solution based on that insight and integrated the speed option into the platform
• As they do not see a words their understanding of spellings is poor, so we created a spell mode on our platforms which reads out loud spelling with the word meaning for the users definitely busted many myths while we did our user study like understanding how do they do their routine tasks like cleaning, cooking, office work, computer usage, smartphone usage, measuring things etc..

Challenges

• The orientation of Document- Sometimes the VI person doesn't get to know if the orientation of the document which they have kept under the device is correct or not so we created the algorithm to correct the orientation before text recognition
• Languages are written in the Document- Sometimes the VI person doesn't get to know the languages in the document which they have kept under the device is we created the algorithm to find the languages in the text and then do the text recognition
• Note Making through speech recognition on a smartphone- The were able to edit the document easily with this feature

Duration

• The project took 8 months from the definition of the problem statement to operationalising the solution
• With the effort of full time 5 member team, we finalized our problem statement in May 2017 and in December 2017 we had our first operational KIBO device and in Feb 2018 we had our app KITAB operational which we started in July 2018

Problem context

• Understanding anything in education by the kids is the biggest problem in front of educators all around the globe. Every kid has its own speed to understanding and in India, the biggest problem is mugging things up and the criteria in our country for considering someone education is how good the student in remembering something than actually understanding it.

Importance

• If we make something which can help kids to understand the concepts rather than just mug up or just to remember things, which can help them to understand and connect the concepts with the real-life situation. And how can we make something which can work as an extension of text books.

Problem Statement

• Understanding the concepts is the biggest challenge for students as well as for the educators. Kids just mug up things or text which is provided in the textbooks to score high in the examination and our education system also working in the same scenario.

Current Situation

• Books consider as a sole source of information and knowledge but it should not be like that. In National curriculum framework, it is specifically mentioned that we should take away the student from rote learning and try to do something where the students can actually connect that information to the real world so that the information which they are getting from the books can become knowledge.

Overall Experience

• Enhance the learning experience of the kids which will help them to understand things better.

Data Sources

• Inputs from clinicians, health workers, hospitals and NGOs on the clinical need for an affordable and accessible DPN screening device and requirements
• Interviewing Leading podiatrists, endocrinologists, and vascular surgeons

Solution Architecture

• Digital Monofilament 0-50g
• Infrared Skin Thermometer
• Bluetooth enabled Smartphone application
• Vibration Perception test device 0-50 V
• Cold perception Test ambient to 10 degree Celsius
• Hot Perception Test ambient to 49 degree Celsius

Techniques Used

• Tactile threshold test, Vibration perception threshold test, Thermal perception threshold test and Skin temperature measurement

Tools, Platforms & Languages

• Solidworks, Audrino, Embedded C, and Android for application

Solution Approach

• Bench testing of Neuro Touch
• Design to be updated based on inputs from clinical validation and refined for design for manufacturability
• Third party testing and product certification
• Produce a pilot batch and sell to early adopters

Innovation

• This solution tried to shrink the usability of the white cane to the most essential space. Visually impaired people are extremely conscious of the stigma associated with the cane and this discourages them from venturing out and moving around

Insights

• During the shadow ethnography, noticed that people who have loss of vision have other senses which they pay more attention to, their navigation abilities are excellent, with almost pinpoint directional accuracy, but they lack spatial awareness and while they might be looking in the right direction, they could be a couple of feet off in either direction

Challenges

• While it is important to be sensitive and not hurt emotions, there is a dire need to be pragmatic and address the situation without mollycoddling the subjects. This could possibly reinforce their handicap and sometimes leads to a sense of entitlement for the handicapped person, which will not always be reflected by the public and third parties. Even testing the device and developing modalities is complicated because of the sheer number of unforeseen interactions that are possible from either party

Innovation

• Empower the field agent, rather than erasing him/her
• Bring about a synergy of high tech and high touch
• Disburse a loan within 40 minutes, in a single visit

Insights

• Making an instant decision without the right data to back it up, can prove highly risky for the lender

Challenges

• Introducing data sharing, cloud storage, and using Android devices (mobiles, tablets) in the field, in banks and financial institutions
• Overcoming fixed mindsets about moving from traditional processes (manual, paper-based)

Innovation

• Better monitoring of battery health (actual vs predicted)
• More accurate range estimates tailored per user (using data derived from their driving style) and driving conditions (geography, temperature, humidity, etc.)
• More accurate arrival time estimates, better routing options that take into consideration road conditions (speed bumps, potholes, lighting etc.), range estimates
• Intelligent routing of rides to optimise utilisation of charging infrastructure and reduce wait times
• Smarter, predictive deployment of infrastructure based on riding patterns, quick redeployment

Additional Details

• It helps solve the major problems of Pollution and global warming
• It does this by offering customers an attractive electric vehicle that can compete with petrol on price and performance
• It saves people from their monthly petrol expense, and it saves the country valuable foreign exchange

Solution Insights

• We observed that while we were the only ones to implement a gearbox, instead of reducing the efficiency of the system, the gearbox increased its efficiency

Innovation

• This solution has gone beyond the conventional definition of a 'smart meter'. Apart from being a poetic energy meter, it also finds a unique place in the household as a lighting fixture

Insights

While doing primary research, had some interesting observations on the field -

• People don't want their savings to be visible to outsiders. It shouldn't become a public affair
• Money is what directly motivates anyone to save

Challenges

• When we talk about energy, we know what energy is being used, but we don't necessarily know why on a human level
• The design of products influences how they are used
• Quantity representing interfaces and displays need to be made in a way that is informed by the public understanding