Collaboration between UX designers and product designers is crucial when building new products. That’s why we hosted a webinar with Nick Kroetz and Courtney Starr from Prolific Interactive about the good, the bad, and the ugly of UX design; how UX impacts projects; and how to scale the process at a growing company.
Watch the full recording below, or read on for our short recap.
Setting up your UX team for success
UX designers should create immersive experiences. And the work they do should be immersive as well — they need the space and time to do ample digging, and every once in a while lose themselves down a rabbit hole.
“Promote agility and individual responsibility by keeping your design team small.”
Prolific Interactive’s advice: keep your teams small, with ideally 5–8 people on a project and 1 project at a time. This promotes both agility and individual responsibility.
Scaling your team
Ultimately, your UX process is only as good as the people on your team. But scaling isn’t easy.
As Jared Spool said, “Executing user research is a well-understood process. Integrating user research effectively into the design process is something many teams fail at.”
“Your UX process is only as good as the people on your team.”
When looking at a job applicant’s skills, remember that design sense is important, but process and skills are teachable. Soft skills and emotional intelligence are of primary importance.
For example, when it comes to experiments and testing, there are specific rules to follow. Not everyone has the soft skills to encourage participant action and honesty, perceive dishonesty, understand biases, react to complex emotions, evaluate objectively, and turn those insights into designs. Make sure the people your hire have natural instincts to do these things.
When hiring, Prolific Interactive uses a design challenge — available in this resource kit (downloads ZIP file) — based on a real product that candidates perform as a test.
Working with partners and stakeholders
“Think of your clients as coworkers — communicate with them early and often.”
Practice full transparency with your partners (what Prolific Interactive calls their clients). Work with your partners in Slack, and consider them your coworkers. Communicate with them early and often. Rather than holding big, showy design reveals, share your work with partners as it evolves. By being transparent, knowledge will trump ego.