It’s not that designs were bad but they weren’t following any core design principles. This led us to the codification of our seven design principles. It helped create a shared understanding of our design approach and what we valued as a team.
Human-Centric Design has become an essential part of any business’s toolkit today – regardless of size or maturity, vertical or technology, sector or geography.
Building a product out of a cool idea is easy, but convincing people to care is difficult. Then there are times when competitors beat you and launch a product