NASSCOM Design4India Design Awards is a culmination of exemplary designers, their work across
verticals, and the industry. The Design4India initiative is an excellent platform that brings the industry and design community together where we can learn from each other’s successes and failures.
An honest design should not use an unnecessary amount of resource for no purpose, nor add
functions for no reason: a 2 ton electric car with a fancy and useless door opening system is
not changing the world in a positive way, nor does a connected toaster or musical toothbrush.
But above all, a good design is a connection between its designer and user: no matter how
much CAD, AI or artificial tool is used.
The word “Design” is also a term with lots of blurred boundaries. As far as I know, I have not come across a definition, which can explain to the layperson what is “design”. There are thousands of definitions of the word “design”, but none of them can explain an activity which, according to me, encompasses the creation of everything around us.
Through the NASSCOM Design4India Design Awards, creative and innovative thinkers across verticals can add more value to their work, organization and the society as a whole. The kind of exposure that participants get through this initiative, the people they interact with and the ideas that stem out of conversations/discussions or even workshops, will go a long way in helping them stand out in their respective fields.
In the lead up to NASSCOM Design4India Design Awards 2019, we asked our Design Titans jury panelist Nitin Sethi, about how the NASSCOM Design4India Design Awards is impacting the design ecosystem. Here are the key takeaways.
It’s not that designs were bad but they weren’t following any core design principles. This led us to the codification of our seven design principles. It helped create a shared understanding of our design approach and what we valued as a team.